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    Posted by Kitzie Stern

    No matter what your political views, this article in Fast Company is worth checking out. Marketing anything, including yourself usually involves creating a brand, and the brand that is Obama represents the reality of life after the Boomers. His appeal to the 18-29 year old millennial generation ( who will outnumber the Boomers by 201 […]

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    Posted by Kitzie Stern

    I’ve been doing a lot of marketing lately, and I’m again reminded about how tedious the whole thing can be . . . the database and the Excel spreadsheets. I usually feel like an idiot after an encounter with Excel, but it’s useful. So, data entry is tedious, and after the data entry there is the cold calling. But this […]