The Boomers and Advertising

 February 7, 2008
Posted by Kitzie Stern

AdAge Daily had an interesting article today on baby boomers and how they feel “neglected and misrepresented” by the advertising, media and entertainment industry. Think of that the next time you hear a young, trendy voice advising you how to invest. I know, I know. . . it’s the promise that youth represents. But I still would like to hear a the voice of a peer on ads aimed at boomers. Perhaps a better connection with the voice used for the ads would improve our “brand loyalty.”

About

Kitzie Stern is a voiceover actress, musician, wife, mother, producer & host of the New World Kirtan weekly podcast. She grew up in Philadelphia, has lived in London & Tokyo, and now resides in Oregon. Kitzie has voiced hundreds of commercials and narrations for television, radio, and e-learning — her clients include the National Park Service, General Mills, Disney, Hawaiian Airlines, WebMD and many others.