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I’ve been an exerciser for most of my life. I started with Yoga in high school. From there I went to swimming, running, aerobics with Jane Fonda, Callenetics, Yoga with Racquel Welch, Step, Body for Life, elliptical, treadmill, and Water Gym . . . I love exercise, and I’ve done a lot of different types. But nothing has ever ch […]

No matter what your political views, this article in Fast Company is worth checking out. Marketing anything, including yourself usually involves creating a brand, and the brand that is Obama represents the reality of life after the Boomers. His appeal to the 18-29 year old millennial generation ( who will outnumber the Boomers by 2010) is […]

The other night I was sharing some VO trivia with a friend of mine, and realized that so many people don’t really know what VOs do. There are so many funny pieces out there that illustrate our world, and I thought we should have them in one place for easy reference. And what better place than my blog? So, I’m going to post the […]

Oh, the stories we can tell. How easy people think it is to do voiceovers, how they know they can do it because they’ve been told they have such a great voice. The hordes that are out there with a cheap mic and Garage Band, thinking it’s so easy to break in, to get jobs, to make a living, to make a fortune. Why is VO suddenly […]

Actor Tim Robbins made the keynote speech at the National Association of Broadcasters show in Las Vegas on Monday night. Read the transcript here. It’s worth a read, mainly because he holds the industry to task for appealing to our lesser selves, and that it’s time for those in power in broadcasting to say “enough is eno […]

I’ve been meditating, in one form or another, for most of my adult life. It is what anchors me, and keeps me grounded and free. Why then do I find it so hard to sit down and do sometimes? It’s the same thing with exercise, but that’s a topic for another day. Today was one of those days when I had time and still didn&#821 […]

Here is a great article in Advertising Age that says consumers are yearning for authenticity in advertising. Well . . . duh. After the Bush years, aren’t we all hungering for something . . . anything . . . that’s authentic? Someone that genuinely talks to us from the heart? Someone who isn’t conning us, or screaming at u […]

I’ve been doing a lot of marketing lately, and I’m again reminded about how tedious the whole thing can be . . . the database and the Excel spreadsheets. I usually feel like an idiot after an encounter with Excel, but it’s useful. So, data entry is tedious, and after the data entry there is the cold calling. But this is […]

I used to work in radio. This isn’t necessarily a good thing in today’s VO world. I’ve spent the last year trying to lose that radio sound in my voice because it isn’t really in demand in the VO market these days. A key person in helping me find the “real” in my voice has been Marice Tobias. Me, Bob Sou […]

I know this is a common ailment these days, but I have trouble getting out my front door. There’s a whole, wide world out there. . . not to mention fresh air. But there’s a whole world in here too, and it’s tempting to stay in and “interact”. Anybody else?
I have several things that usually get me out the doo […]